"Untitled"
Section MS3, Linn Phyllis Seeger
Keywords: social media, advertisement, technology, big data, feminism, encryption
In today's information age, social media advertisements, such as beauty, skin care, and clothing ads, create an eerie ambiguity between cuteness and sexual allure.
Many mass advertisements have multiple encryptions. First, there are many cute female advertisements, which often have models pose in strange postures, such as kneeling, lying down with thighs exposed, and wrapping hands or feet with ribbons, which makes people confused about what the advertised product is. The advertisements seem to encrypt information to the audience, making it diļ¬cult to guess their intentions. On the other hand, advertisers wrap advertisements in a soft and delicate style, and their real purpose is hidden under the surface. Merchants will do anything to attract attention for proļ¬t and capital. This is a kind of capitalist encryption.
By collecting screenshots of ads from social media, I play with the concept of failure by distorting, deliberately blurring and remixing these images with 3D effects and frames, and adding liquid, bubbling pixel graphics to disrupt the overall cute style of the image, creating a series of low quality posters.
I use Pinterest, Instagram, etc. to collect different sexually suggestive screenshots and images to show different interiors, such as electronic advertising images of sexually suggestive female products in the UK and other countries, covering luxury goods, bags, clothing and beauty products. I try to summarize the uncomfortable elements used in different advertisements and the different strange postures of the subjects.