"The Work of Klimt in the Age of Digital Reconsumption"
Section MS14, Jermaine Francis
Keywords: painting, photography, reproduction, print
The Kiss by Gustav Klimt is the most reproduced piece of art in Austria, with copies printed on T-shirts, coffee mugs, caps, picture frames, or even wine bottles, spread across the globe. In addition, it is the second most shared painting globally on Instagram. It is stuck in its era of mechanical and digital reproduction, with its snapshots being reproduced, reposted, and re-consumed thousands of times on social media networks and in printed media. This project therefore takes images of Klimt's paintings and produces simulacra that appear unreadable to humans at first—hex codes, which are readable for computers or other technical devices, stretch across the original-sized canvases. The cryptic Letters and Numbers are the result of a programmed script, they create a critical reading of our societies current state of Consumption and Production. Three paintings—The Kiss, The Poppy Field, and Judith—are printed onto canvases in various resolutions, encouraging a closer examination of the individual pieces.