The short film explores the invisible forces shaping behavior, focusing on societal pressures to conform and the subconscious conditioning that discourages authenticity. It highlights the perceived superiority of Western cultural norms over those of people of colour. The story follows a protagonist from Kerala, India, who moves to the UK and struggles to embrace his cultural practice of eating rice with bare hands, fearing ostracization in a society that enforces cutlery use. As the pressure to conform builds, he grapples with losing his identity. The narrative traces his journey from submission to defiance, culminating in his reclaiming of his true self and finding solace in his cultural authenticity, challenging imposed norms and celebrating individuality.

This decolonial piece gives a voice to the marginalized, empowering native practices by showing they are not alone in their struggle. It challenges Western-centric norms through its concept (addressing cutlery enforcement) and execution (using first-person visuals and Kerala’s native percussion soundscape to subvert Western narrative styles). Ultimately, it defies deep-rooted Western eating norms, encouraging pride in native traditions and inspiring the audience to embrace their cultural authenticity.