The project criticises the differences between the river-view images showed by London property salesmen and the true faces of the homes using photography. This project began when I moved into my old apartment in Vauxhall. The main attracting point for properties is the view of the river Thames. Most of the student accommodation in London also use the same marketing strategy to raise up the rent and to attract more residents to their properties. The rent and house prices would always be exaggerated by the river view. Real riverside properties can cost 18–93% more depending on location, floor, and view. Among student accommodations, central London riverfront apartments can cost almost twice as much as comparable non-riverside flats.

To contrast the illusory images used in the promotion of these flats, I used photography to reveal the true distance from my balcony to the real Thames. I did not deliberately stage anything in my photos. For this reason, I restricted the direction in which I took the photos, as well as the angles and positions relative to my body. I took each photo every three meters, not only to limit what was captured by my camera but also to present as much of my real living environment and neighbourhood as possible. I used a digital camera to complete the entire shooting process. The lighting was not automatically altered as it would have been on a phone, and no filters were applied to any of the photos, demonstrating my refusal of post-editing techniques that are often applied to images and videos to create a more appealing advertising effect.