"Florida the Climate Commodity State"
Section MS10, Freya Spencer-Wood
Keywords: nature, social media, landscape, set design, environment
Florida the Climate Commodity State invites viewers into a contemplative exploration of Floridaās ecological identity, challenging the portrayal of the state as the āSunshine State.ā The exhibit employs a fragmented landscapes to satirise the unfolding climate emergency against the canvas of leisure environments and overconsumption.
The name the sunshine state, is a title that defines the commodity of the lived experience within the territory of Florida. Rather than an appropriate naming for the state regarding the climate position - even though the slogan implies environmental grounding.
If the slogan that accompanied Florida was to reflect and embody climate awareness the following titles would be appropriate:
āFlorida the greenwash Stateā āFlorida the environmentally vulnerable Stateā āFlorida the algae bloom Stateā āFlorida the invasive ecosystem Stateā āFlorida the high sea surface temperature Stateā āFlorida the hurricane Stateā āFlorida the geographically fragile Stateā āFlorida the run off State"
The carefully staged landscape mirrors the fluidity of social media scrolling, captivating onlookers with a scene that blurs the boundaries between perception and reality. Purposeful iconography challenges the stereotypical beach scene, provoking a fresh interpretation of Floridaās visual identity. Exposing the commodification of the Floridian environmental experience.