Throughout the 21st century, advertising companies, in Turkey, were allowed to promote alcoholic beverages.  However, in 2013, there was a major change in relevant regulation, resulting in strict prohibition in terms of brand communication and media advertisements related to alcoholic beverages. This meant that Raki, a drink synonymous with Turkish identity, could no longer be advertised.   For Turkish people, Raki is a drink unlike any other. In fact, Raki has been around longer than the country itself. For the ordinary Turk Raki it is part of the everyday, a component that has existed for centuries. In other words, it is just like the Japanese tea ceremony, and, similarly, there is also a special etiquette to drinking Raki.   The project focuses on ideas of home, gestures and traditions,  as embodied in the Raki drinking tradition. Having lived in both countries Turkey and England,  it strikes me that these gestures could become like a coded language, which is recognised by the diaspora and reconnects us. Embedded within advertisements, they could become part of the revival of a culture there was an attempt to repress.    Some important rules of the conversation on the raki table,   Hand gestures play an important role, we don’t talk as much, instead we use body language around the table to communicate. This can happen during any raki table dinner or lunch. These repeated, recognisable hand gestures help keep the tradition of Raki alive.   The 12 Talking Raki posters are each designed to be a representation of the current alcoholic beverages restrictions within Turkey and to be distributed within London and Turkey. The green screen background used is as a representation of the media itself, each gesture is a way of advertising the product without showing the product, a form of circumventing restrictive advertising laws. The Talking Raki posters are shot in multiple frames within a couple of seconds and then animated into stop motion photography technique. This is a way of showing motion passing through image.   Some gestures shown in the posters:   Asking for raki Asking for refill  Asking to double it up Leaving a gap for the sip Asking for salad Burning fruit plate Asking for ice Asking to be silent  Having an important conversation We want to sit together Asking the musician to play a song while drinking raki Pointing out its enough etc.  RAKI DISTRIBUTED TO LONDON Taste of London with Yeni Raki