Social media like Facebook or Instagram provides a free online platform that allows us to post updates of our lives. In particular, I am interested in the variety of content on these platforms as they are a representation of who we think we are, not who we really are. In a way, we are creating our own myths. This is one example of the falsely obvious (Barthes, Mythologies p10). We dress our pancakes with whipped cream and berries while knowing the fact that most days we eat coffee for breakfast.

Then begs the question: How does social media affect our behaviour and how does our behaviour affect social media? Does it form a feedback loop? What is the purpose of curating our profiles? In the case of whipped-cream-berry-pancakes, do we get more likes if the plating is fancier? Do we get more reaction if the pancakes are super fluffy as supposed to flat? Do people in turn make more pancakes because of the validation beautiful, instagramable pancakes give? How does that add to someone’s identity?