Global warming is already an important issue in the world. Some of the causes of global warming are caused by people driving cars, excessive felling of trees and exhaust gases from factories. In fact, the clothing that accompanies us day and night is the second-largest source of pollution in the world after the oil industry. People don't see a connection between our daily wear and global warming. Our clothes, pants, shoes, accessories, etc. How much freshwater does this consume and how much pollution does it create? Using social software photos show people’s daily outfit through tagged pollution element. Expressed directly through in a visual way. How many resources need to be utilised？Shopping has become a way of life, a weekly pastime, and an addiction to many people. The fashion industry also changes with the seasons. However, fast fashion changes weekly and the cost is low. It will not be worn once or twice. By wearing pollution labels on the everyday clothes behind beauty, it warns people that their behaviour is also affecting global warming.
In this project “ootd” means outfit of the day. ‘ootd’ has been hailed by many young people (fasfashionists). It can also get a lot of inspiration through a person's wear. They are the process of enjoying the mix, which can make them rich every day. I want to show everyone's requirements for clothing and their own dressing attitude through photos. This is because I find that the current trend of fashion retail is generating great demand for fast and cheap clothes, which is a huge problem. After purchase, clothes will continue to have an impact on the environment; washing and final disposal of clothes may cause more harm to the planet than you think. I think it is interesting in the process of this exploration. I think it may be that people do not have this awareness and do not know the pollution caused by clothing. Are there solutions and alternatives that can alleviate these problems? I think the initial improvement of this problem lies in building awareness and changing intentions. I want to use Instagram as a medium to let more people see the pollution of clothing to the world, and promote environmental protection and non-waste awareness.
Clothing is the second layer of skin. Using the medium of Instagram – where people share their everyday fashions - I intend to comment on the way fashion affects the environment. By tagging the brand to attract more fans who are keen on these habits, give them another perspective on this beautiful "skin." Most of the clothes in people's lives are synthetic fibres (such as viscose, polyester, nylon ...), that is, non-biodegradable. The material of this kind of clothing may take up to 200 years to decompose, which brings great environmental pressure to the earth. Labelling the clothes in the picture with Synthetic fibres means an environmental burden on the planet. Another way is to tag how much water is needed to make the clothes. Show it to the public in this intuitive way.
Of course, fashion sustainability is not an easy task. Of course, fashion sustainability is not an easy task. But perhaps more meaningfully, on its social platform, through this medium, it provides a large amount of intuitive and visually fashionable information to more people who follow the fashion trend.